“Good hygiene has prevented more disease than any vaccine or antibiotic ever created, this is the future of clean,” Rodman stated before the show. The Sole Sanitizer’s UVC patented technology activates when a user steps on the unit, impelling short wavelength UVC light through a sanitizing gel bag on the surface of the platform device. Bacteria is penetrated and removed in 10 to 12 seconds.
With plans to become the doormat of the 21st century, the innovators behind the brand are excited for the launch as they have spent years developing a solution to an age-old problem – unsanitary shoes.
In a recent study, researchers at the University of Arizona found nine different species of bacteria on people’s shoes. Dr. Susheer Gandotra, an Infectious Diseases specialist explains the dangers of the many types of bacteria that lurk beneath our feet: “Matter lifted from the ground often contain coliform, a type of bacteria that comes mostly from human and animal waste, which can cause intestinal and urinary infections. Regardless of how cautious we are, the bottoms of our shoes collect new debris, and the moist environment feeds the growth of more bacteria. Sanitizing by ultraviolet radiation is a proven method of killing dangerous microbes,” Dr. Gandotra notes. The Sole Sanitizer plans to integrate its patented technology into larger, multi-footprint platforms in high-traffic market-places such as airports, hospitals, schools and hotels worldwide. The groundbreaking product will target consumer, corporate and commercial facilities in its mission to alleviate diseases and prevention of unnecessary health issues through the reduction of germs on the soles of shoes.
Public Relations contact:
Krista Gugliotti
Rubinstein & Co
KGugliotti@rubensteinpr.com
